1/ Online reviews are paramount in importance when it comes to drawing attention to your book. And the best part is, you’re in control of your own destiny!If you haven’t yet submitted your own review on sites like Amazon and Barnes & Noble, what are you waiting for? This should be one of the first steps for every published author.

Encourage other family members and friends to review the book, too. They’re inclined to be more generous than perfect strangers, but don’t underestimate the effect of any honest review.

2/ Enhance your online listing with Amazon.com by participating in their “Search Inside the Book Program.”

Sign up to join this revolutionary new way to merchandise your book on Amazon.com. When customers search for books on Amazon.com, actual words from inside your book — not just the author or title — are engaged to return the best possible matches. With this powerful new search feature, customers can discover books that may never have surfaced in previous search results!

3/ Become an “expert” in your field and book sales will follow. It’s true that promoting a book requires a great amount of resolve, but it is also true that working smarter, rather than harder, can help reap those rewards.

By projecting yourself as an “expert” in the genre in which you write, you can open new doors for networking, doors that often remain shut without that expertise status.

4/ “Pay For Performance” internet advertising is making big waves lately. While most search engines feature such sponsored links, there are currently only a number of engines providing the back-end technology, and of those, only one serves the majority of search engines used by the public: Overture.

The way pay-for-performance (or p4p) works is simple. You bid on search terms (either words or phrases or a combination of both). Your webpage link then appears in search engine results relative to the price of the bid. If you’re the highest bidder, your webpage appears at the absolute TOP of many search engines. Remember the frustration of typing in a search for your webpage and never finding your link? No longer!

5/ Use ebooks to help promote and sell your paperback or hardback edition.

Think of e-books as a teaser. With a lower purchase price and more immediate gratification, many people are inclined to give an e-book a try when they might pass on a traditional paperback. Furthermore, if they like the e-book, 80% of people end up purchasing the “real” book, too!

Directory Selling for March 2012 talks about Shopping Directory. Finding information and resources of online shopping such as apparel, art, fashion, jewelry, beauty, health, computer, flower, pet, gift, wedding, travel and more.